Why invest in Lego?

 You are very well obliged to ask the question and if I could not give you a reasonable answer then I should not be spending a penny on this idea.

The reason for investing in Lego is because it holds it value and not just holding the value but actually increases above inflation over time. There is a number of factors which play into this. Lego themselves retire sets, so where as companies will pump out numerous versions of the same item again and again, Lego actively keep changing products and thus retiring old ones. Due to the huge fan base of Lego, the demand does not stop but if the product has stopped being made, then there is only going to be an increase in value for any brand new boxed retired sets. You couple this with the product trade mark, whether it be Doctor Who, Simpsons, Disney, Star Wars the item has an appeal not only to a huge Lego fan base but the fan base of those merchandise fans as well. One example of many would be the Manchester United stadium made out of Lego, you would have a club with a huge fan base around the world who themselves may have no interest in Lego, but would want to buy the product as it is a realistic model of their football clubs home ground.

Best products to choose are those which go across as many fan bases as possible, but this will be touched upon on another page as in what to invest in.

The product itself does not have a shelf life, it does not have a best before, you will of course have to take care of your investment same way you would lock away family jewels or maintain a house. Do not be leaving boxes out in a sunny room or in a place where they will be damaged (Yes! Keep away from kids). Currently I have a plan of leaving in the boxes which I receive them in, sets which I currently have no intention of building or having on display, such as Manchester Uniteds Old Trafford, I am not a fan of them, but I see the value in the set. So this will be kept boxed away, also useful if and when I sell them on in the future. 

Those sets I will have on display, will be in a cool, dry and shaded part of the house. Give them a regular dust. Also keeping their packaging, so same again if and when I sell them I have it all set to go.

Look at the returns, by buying from Lego directly they have a VIP scheme which effectively gives you five pounds of reinvestment capital for every hundred pounds you invest, on top of this you can if you buy cannily get a free gift, that in itself has a value, which can be stored and sold on later. So as far as I know, apart from dividends from shares which are rare these days. Lego is paying a dividend of five percent. Who wouldn't want this sort of a return?

So a product which has an eternal shelf life, one where you get enjoyment out of your investment if you wish to, you literally see where your money is. Why not invest in Lego?